Economic challenges are all around today’s market. We hear about struggling companies that are suffering from poor performance. We know that companies don’t exactly come with manuals for the CEO to reference when things aren’t going well. In the past, conventional wisdom was to focus on the core money making operations of the enterprise. A car manufacturer that also dabbles in satellite technology, a TV manufacturer that also makes laptops, and newspaper that also owns real estate are examples of companies that, when times get difficult, have decided to dump ventures not aligned with the company’s core competencies. That’s what makes Gartner’s assessment (Business Intelligence: A Core Business Competency
) extremely important.
Regardless of what a given company makes, BI (which includes EPM), should be a core competency. That is to say, whatever the key money making operation, an equivalent priority should be the business intelligence capability of the organization. Why?